Online visibility of your business, whether big or small, is essential for growth of the business. We strive to provide this visibility and reach to our clients, taking care to customize your marketing strategies according to your business needs and requirements. Our experts are using the latest organic as well as paid methods to implement the best digital marketing strategies for our clients.
Digital marketing is facilitated by multiple channels. Our core objective is to find the right and most effective channels which result in maximum two-way communication and a better overall ROI for our client and their brand.
Search Engine Optimization is an organic method used to affect the visibility of a client’s website/ webpage in search engine results. SEO works on how search engines use computer programmed algorithms which dictate their behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
We optimize a website by editing its content, adding new and original content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Another SEO tactic we implement is promoting a site to increase the number of back links, or inbound links.
Social Networking sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat provide a personal platform for the businesses to reach the target audience.
We believe in an organic approach to reach the target audience of our client depending on demographics and analytics. Our research team is trained in analysing the best approaches that can be used to reach a maximum audience using the correct platforms.
We believe in building customer relationship with our clients and assist them in doing the same with their clients.
According to eMarketer, Facebook and Twitter will take 33% of display ad spending market share by 2018. Google’s display campaigns reach 80% of global internet users.
We have a team of experts to design banners or other ad formats made of text, images, flash, video, and audio. Our main purpose of display advertising is to deliver general advertisements and brand messages to site visitors and create and increase brand awareness.
Our team of experts are trained and certified in Google Ad words, Rich Media Ads and Overlays.
Pay Per Click: These are the ‘sponsored’ links you often see in Google searches or ads in other search engines like Yahoo or Bing.
Content Marketing: Content marketing is the ultimate type of digital marketing – because it includes using the best methods, working in harmony to make your business a serious success. Our experienced team aims at mixing great content on your website, SEO, PR and Social Media Marketing in tandem.
Search Analytics and Web Analytics Our team of search/ web analysists help our clients understand and improve their performance on search engines, for example identifying highly valuable site visitors or understanding user intent. Search analytics includes search volume trends and analysis, reverse searching, keyword monitoring, search result and advertisement history, advertisement spending statistics, website comparisons, affiliate marketing statistics, multivariate ad testing, et al.