A brand identity is more than a logo. It’s more than a brand style guide. It’s an essential way to differentiate yourself from your competition. A brand identity influences your customers’ experience at every touch point. It subconsciously affects how they view everything from your industry, to your relevance, to your trustworthiness. It is the sum total of how your brand looks, feels, and speaks to them—the elements that help them decide if they want to engage with you.
Our team is efficient in the systematic gathering, recording, and analysis of qualitative and quantitative data which is required for maintaining competitiveness over competitors. Our goal is to identify and assess how changing elements of the different marketing strategies are impacting the client’s business. Market research provides important information to identify and analyze the market need, market size and competition.
Our Creative team uses the process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought or concept and converting it into a visual idea. We have brainstorming sessions with our clients where our team assists in sketching and prototyping the client’s ideas and concepts.
The process includes the process of constructing through the idea, innovating the concept, developing the process, and bringing the concept to reality.
This is the final stage of brand management which includes the implementation and production of Logo Design, Typography, Colour schemes, Personalised Iconography.
The entire package will include the printing and installation of the finalised designs and graphics for products and services or office branding with customised decals, stationery and corporate gifting.